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The Importance of Food Packaging Containers in Marketing

Pei-Yu Chen 1, Shun-Hsing Chen 2, and Hsiao-Ming Chang 3
1. The College of Business, Jiangsu University of Technology, China
2. Department of Marketing & Distribution Management, Oriental Institute of Technology, Taiwan
3. School of Physical Education, Putian University, Putian City, China
Abstract—As food safety is tied up with the strength of the country and also associated with the protection of the individual’s life, the materials used in packaging and the containers are of great importance. Not only has the plasticizer incident triggered a crisis in food additives, but it also induced the infiltration hazard of packaging containers. This study aims to explore the green business opportunities of food packaging containers and the impacts of different materials on packaging containers based on the circular economy. A comparative analysis was done between the environmentally friendly inks and traditional inks to emulate the advantages and disadvantages of plastic, paper, glass, and metal materials. Finally, R&D was carried out to discuss the overall results and benefits of creative edible tableware. The study found that we should follow and implement the experience of advanced countries and future trends. The consumers’ desire for environmentally friendly, creative, and diversified food packaging containers is one thing that needs urgent consideration.
Index Terms—Plasticizer incident, food safety, Circular economy, Green packaging

Cite: Pei-Yu Chen, Shun-Hsing Chen, and Hsiao-Ming Chang, " The Importance of Food Packaging Containers in Marketing," International Journal of Food Engineering, Vol. 6, No. 2, pp. 52-56, December 2020. doi: 10.18178/ijfe.6.2.52-56

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.

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